Mayor of Waterford City and County Council, Cllr. Pat Nugent, together with members of Dungarvan Tidy Towns launched the ‘Roadside Litter Campaign’ in Dungarvan on Wednesday 21st March.
The ‘Roadside Litter Campaign’ is a new initiative in the fight against litter on our roadsides. It is a regional campaign involving Councils in Waterford, Kilkenny and Wexford. The campaign slogan highlights that “All Roads Lead Home” and asks road users to “Bin It, Don’t Fling It”. The campaign aims to change attitudes about litter in the South East Region.
A litter survey carried out in the South East in 2017 showed that on average 100kg of litter was dumped per 5km of roadside; 37% of all litter was associated with drinks, with plastic drink bottles accounting for 20%, aluminium cans 10% and disposable cups 7%, of the litter.
The ‘Roadside Litter Campaign’ asks local communities, groups and individuals to bring their litter home with them. The message can be found on tax disc holders, available free of charge at Motor Taxation Offices in Waterford and Dungarvan. Temporary road signage advising road users of the ‘Roadside Litter Campaign’ will be erected in areas where persistent roadside littering is evident.
Mayor of Waterford City and County Council Cllr. Pat Nugent said ‘I am delighted to officially launch the roadside litter initiative and support the objective to improve our local environment by the responsible management of litter. It is no secret that some of our roads are littered with single use items such as takeaway wrappers and containers, plastic bottles and coffee cups. This initiative encourages road users to have more pride in their local roads and to take their litter home with them.’