Waterford 2040 Breakfast Briefing

Almost 50 leaders from Waterford’s industrial and commercial, government, educational and economic development agencies gathered for a Breakfast Briefing on Wednesday 26th February 2020 to initiate a marketing and promotional campaign for Waterford. The initiative is as a result of collaboration between Waterford Chamber, Waterford Institute of Technology and Waterford City & County Council.

Over the past six months, the agencies have created an economic baseline for the city and opportunity analysis out to 2040. This research will inform Waterford’s implementation plan to realise it’s critical role as a population centre and economic driver of growing importance and scale, as outlined in the National Planning Framework ‘Project Ireland 2040’ and the National Development Plan 2018-2022.

Waterford Chamber CEO, Gerald Hurley said “For me today is about getting the message right and having an ambitious outlook for our city. Up until now, there has been conflicting economic baseline data for Waterford. This is the first time we have come together at a local level to obtain detailed and credible research and data that everyone can use to showcase Waterford as a City of Opportunity. The results of that research, combined with months of data gathering by RIKON and the information we collate here today, will give us an economic baseline for the city and present the ambitious growth opportunities that exist in Waterford.  This can then be used by all of us as a tool to attract future investment and educate key influencers.”

Michael Walsh, Chief Executive of Waterford City and County Council in opening the meeting said “The National Planning Framework and Development Plan policy document re-assert our critical role and we need to identify as a city and region of opportunity where our quality of life is unique. This morning’s meeting focussed on the identification of the vision for Waterford and a number of key collaborations which will set Waterford as a place apart”.

Prof. Willie Donnelly, President of Waterford Institute of Technology concluded the meeting by saying “Waterford Institute of Technology offers an attractive opportunity as an educational leader of international repute and is proud to partner with Waterford Council and Waterford Chamber of Commerce to drive Waterford as the primary urban centre within the south-east region”.

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