South East Food Stories has just been launched to help promote the wide variety of producers, providers and makers delivering quality foods directly from source to plates across the South East.
The South East is known for an abundance of naturally sourced food and drink, and for its unique and inventive makers and producers. Anyone who has tasted the area’s high quality local food, foraged on beaches and in forests to find the best natural foodstuffs, and tasted the local beverages, will have a story to tell about it.
The pilot agri-food initiative incorporates produce from across Carlow, Kilkenny, Tipperary, Waterford and Wexford and highlights the businesses working hard to keep food sustainability at the heart of what they do.
Speaking about the impact of South East Food Stories, Brian O’Flynn, Head of Ireland’s Ancient East said: “We are delighted to see tourism businesses across the South East coming together to create high quality food trail experiences aligned to the Ireland’s Ancient East Brand. Visitors are increasingly seeking out opportunities to immerse themselves in the local story and this trail provides a great opportunity to sample the wide variety on offer in these counties.”
Director of Ireland South, Alan Quirke, said: “The South East offers a varied tourism experience, blending heritage, coastal activities, gardens with other activities and attractions. What stands out about the South East is its vast agri-food market and we’re delighted to be able to showcase the wide range of produce across the five counties.”
Granville Hotel, The Sea Gardener, GROW HQ and Everett’s Restaurant have come together to tell the South East Food Story in Waterford. Locally sourced ingredients form the land and sea are expertly crafted and can be enjoyed while dining and staying in Waterford.
Speaking about their story, Marie Power of The Sea Gardener said: “We’re delighted to be telling our own food stories from the South East. We really enjoying showing people how and where to forage for the tastiest varieties of seaweed and how to incorporate this wonderful natural superfood in cooking to enjoy its distinctive taste and health benefits.”2
The campaign is inspired by the importance of food and its production as part of our overall tourism experience. All five counties have hundreds of years’ worth of heritage and history with wonderful visitor experiences, which serve as a backdrop to fresh experiences and new stories.